Simple math demonstrates our tangible value for funds
Consider the underlying factors for traditional asset gathering methods:
- 3rd Party Marketers extract a retainer, a commission, and management or performance fees, often in perpetuity. Perhaps more importantly, funds give away control over their brand reputation.
- Cap Intro services have limited capacity, and are often unable to be of help to smaller or lesser known funds.
- In-house initiatives, in addition to salaries of marketing professionals, this can involve costly road shows and other prospecting meetings.
- Investor conferences require hefty sponsorship fees, as well as ancillary costs including travel, accommodations and socializing. There is often little connection between conferences and allocations.
Based on very conservative assumptions of costs and close ratios (explained in greater detail in our brochure) here’s how the cost of sale of traditional fundraising methods compares with Murano’s bespoke matchmaking service: